Dalang egg noodles, 1952, Suchard Milka chocolate, 1949
return to Switzerland in 1937 he started working as a graphic artist. At first his work
his most productive years, he developed a more humorous and whimsical personal style.
Leupin's cheerful and brightly colored posters had a stunning visual impact, and
the new approach became enormously successful in commercial art. This advertising
a product through visual metaphors, although his images also possess a gentle childlike
appeal lacking in Cappiello's work. Many of the pictures featured in this post come from