Manuel Orazi, L'Hippodrome, 1905
I am dedicating a series of posts to vintage poster artists, since I enjoy their work and
am also very fascinated by the various use and abuse of animal testimonials in advertising.
This first installment features the crème de la crème of Italian commercial artists from 1990
to the early 1930s, from the opulent Art Nouveau elegance of Manuel Orazi to the dynamic
marketing genius of Leonetto Cappiello (both of whom actually mostly lived and worked in Paris).
I can't help but notice how, with time, our apparently well domesticated creatures quickly picked up
human habits. After a civilized start, where they experimented with dressing up and oral hygiene,
quite predictably they moved on to copying our favorite misbehaviours and addictions, and ended up
as a pretty deranged assortment of boozing, smoking and womanizing beasts.
I wonder what hard lessons they learned from this experience!
Luigi Caldanzano, Cuisinières, 1907
Luigi Caldanzano, Acquavite Mastino
Anon., Motori Clerici, 1910
Aleardo Terzi, Colorificio Italiano, 1921
Leonetto Cappiello, Le Nil, 1912