Sepo, promotional ad for Studio Maga, 1923
Two weeks ago I received an unexpected offer to teach two extra courses in typography and advertising!
Been very busy ever since preparing the materials, which lead us to today's offerings.
Studio Maga postcard for Aquila needles and tools for stockings
Gino Boccasile, 1940, Italian Transcontinental Airlines
Arces Landenna, Liquore Strega, 1955
When I was a child, growing up in 1960s-70s Italy, it was a common ritual and family routine for children
to be sent to sleep after Carosello. This unmissable variety show was our pleasant fix of daily brandwashing:
a theatrical interlude with fanfare introduced the comedic and musical feast, an ever-changing carousel
of cleverly crafted advertising spots, all reliably broadcast between 8:50 and 9:00pm, everyday from
1957 to1977. Various animation styles and techniques were featured, often done on the cheap but
with a lot of wit and fantasy, and peopled by popular characters like Calimero, Caballero e Carmencita,
Yes, those were the days!
Erberto Carboni, ads for Bertolli olive oil and egg pasta Barilla. early 1950s
Hope you enjoy these graphic remnants of the long lost glory of our Belpaese's
advertising art, Animalarium's little retro hommage to Carosello!
Two Olivetti birds: the first by Marcello Nizzoli for Lexicon, 1949,
the second by Giovanni Pintori for Lettera, ten years later.
Sepo, ad for Cavallino Rosso, 1953
F. Barducci, logo for Agipgas, 1953, and Agip's logo
in the redesigned version by Bob Noorda, 1972
Armando Testa, ad for Pirelli, 1955
Sergio Ruffolo ad for Italian broadcasting company RAI, 1969
BTW, can you believe that Mad Men 4 has already reached episode 11?
I am so unashamedly addicted!