Next Monday I start teaching courses again, and for the next nine months graphic design
will be my bread and butter. While doing research for my history classes, I have discovered
many interesting books and publications, such the design magazine Gebrauchsgraphik.
Founded in 1924 in Berlin by professor H.K. Frensel, Gebrauchsgraphik (Commercial Graphics)
was one of the first European journals devoted to graphic design, advertising and related subjects
such as illustration and typography. This monthly magazine was published bilingually in German and English,
and showcased a variety of high quality, innovative ads, posters and other graphics to an international audience.
The works displayed often reflected the major artistic trends of the time, and during the 1920s–30s
most commercial art was influenced by Art Deco, the Bauhaus and the avant-garde movements.
Almost all the covers in this selection were first posted on the great website Designers Books by Sébastien Hayez.
In the near future I am going to feature a collection of stunning covers from the 1950s.
Cover by Julius Klinger