After missing it when it first opened last March at Zoo in Bologna,
this Saturday I was finally able to see the Animali in Viaggio exhibition
when it arrived for a short stay at the Babele bookstore in Firenze.
I was interested in this show for a good number of reasons: it's inspired by Franco Matticchio's latest book
Libretto Postale, it's organized by two ladies I really like, the illustrator and blogger Anna Castagnoli
and Stefania Camilli, publisher of Vànvere Edizioni, it's an innovative idea and it features
lots of lovely animal pictures by many of my favorite Italian illustrators.
Last but not least, I love mail art...
Anna and Stefania came up with the idea of a mail art game while discussing the aptness
of detaching the postcards included in Franco's beautiful book (Anna gave a very good account
of the creative process behind the project on her blog Le figure dei libri). The final concept involved
sending one of seven postcards from the book (dog, elephant, cat, penguins, chick, squirrel, crocodile)
to seven different illustrators, who would create a postcard continuing their animal's story
and then send it to another illustrator, who would in turn do the same,
resulting in a series of 62 postcards by Italian and Japanese artists.
I really enjoyed the show and am glad I finally caught up with it, if you want to see it too