Progressive Posters

The Great Depression was a very difficult period for many, and affected a large number of American artists

 and graphic designers due to the lack of commercial work. In 1935 the US federal government

 created the Works Progress Administration (WPA) with the aim to provide job opportunities

for the unemployed as part of President Franklin Delano Roosevelt’s New Deal. 

The fall of the same year saw the launch of the WPA Federal Arts Project, which enabled visual artists, 

musicians, actors and writers to support themselves and pursue their professional careers. 

A poster project was included, and around 2,000 silkscreen, lithograph and woodcut posters were commissioned 

to promote health and safety, cultural events, travel and tourism, educational programs and community activities. 

The posters were produced across the nation, with the greatest output in California, New York, 

Illinois, Ohio, and Pennsylvania.

Two posters by Louise Welsh

Two posters by Carken

In many cases, the flat color of silkscreen combined with influences from the European avant-gardes

to produce strikingly graphic, bold Modernist designs that contrasted with the realistic illustrative style

 prevalent in most American graphic communication of the time.

Mildred Waltrip

Sidney Jacobson

Frank W. Long

Two posters by Hugh Stevenson

Robert Munchley

Arlington Gregg 

Frank S. Nicholson

Sidney Jacobson

J. Hirt

All of these posters were created between 1935 and 1939, when the Federal Arts Project was discontinued.

Fortunately, this great art series has recently been rediscovered and appreciated by many artists and designers. 

And wouldn't it be great if governments could also be inspired to provide a similar opportunity

 to survive and thrive in a time of crisis to the young talents of today?