RAI publication cover, 1960
I was delighted to discover the official website devoted to Sergio Ruffolo (1916-1989), one of
the semi-forgotten pioneers of Modernist Italian design. From the mid-forties to the late eighties,
Ruffolo worked as a freelance graphic artist for many Italian corporations, political parties and
state companies including RAI, the state–owned television channel.His assignments ranged
from logos and advertising campaigns to annual reports, editorial design, title sequences for
tv programs and various promotional materials. Ruffolo was the designer behind some of the major
Italian newspaper layouts, most notably the iconic la Repubblica in 1976. He also painted
and created sculptures, ceramics, jewellery, and collectible card decks. In spite of this varied
and prolific output, until recently there was hardly any reference to Ruffolo's work on the web.
The website (still under construction) is well designed and already showcases a wealth of materials,
from Murano glass chess pieces to newspaper grids and road safety campaigns.
Animals, and owls in particular, were Ruffolo's favorite subjects in all media.
Fantastic animal, decomposable plexiglas sculpture, 1974
Owl and Horse iron sculptures, 1975